Have a Brilliant Idea
Have a Good Concept, Tips on how to Hold it Secure With Trademark, Patent & Copyright

You’ll be able to take something from anybody, improve it and make it your individual. It is a very helpful characteristic of the web while you’re the one who’s taking the concept, nevertheless it’s troublesome, annoying and really a lot irritating while you’re the one who invented that piece or work or thought initially. So, that is it? Is not there something that we are able to do to guard our work, defend our thought which we have put a lot effort into? As a matter of truth, there are principally three phrases it is advisable be aware of to be able to guarantee that you simply stay the unique creator of your individual invention. I prefer to name these the “3 Mantras of content protection”. I do know it sounds fairly bizarre, however consider it or not, these three Mantras will prevent all from a headache in a while. We’re speaking about “Trademark, Patent and Copyright”. These phrases could sound a little bit intimidating or too “legal” proper now, however these three phrases are very simple to grasp and when you get a dangle of those, you will be thanking your self for studying about these. Let’s check out all these phrases to know a little bit extra about them intimately. What’s a Trademark? A Trademark may be outlined as a design, a emblem, an expression or something that resembles a corporation or a product belonging to a sure individual or a agency or a corporation. It is usually termed as “Service Marks” generally. The very fundamental breakdown of the time period would imply that any sort of mark that distinctly acknowledges its proprietor. You’ll be able to take a look at a telephone from its bottom and inform which firm it belongs to. You do not essentially have to even take a look at the entire telephone. Only one respectable take a look at the emblem printed on that telephone can inform you that. And no different firm can declare that product as their very own, now can they? Simply take a look at the ability of a Trademark. It could alone be a deciding issue to an enormous extent. However, when you’re only a starter and haven’t got a lot recognition, how would a trademark hint it again to you? Therefore, it is about time you get to know your expensive pal “Patent”. What’s a Patent? A patent principally means giving all of the rights to the proprietor of that individual invention. Patent prevents anybody from utilizing, copying, modifying or promoting that concept/invention with out the consent of the particular proprietor. You must register your patent with an authority for it to work. You can’t simply put your title over that concept and hope everybody will abide by the foundations. You must verify along with your nation’s authorities websites about that process. A easy “How to get a patent in {insert country name}” will yield ‘to the purpose’ outcomes. A patent is legitimate for a restricted time period–generally 20 years. What’s a Copyright? You may get a copyright for something starting from a books, pamphlets or to a musical recording or a web site. You mechanically safe a copyright on your content material, as quickly as you create it. Combining the ability of those three key components, you’ll be able to sit again and chill out. As a result of nobody can use your thought with out your consent. Getting a Patent and Copyright varies from nation to nation. One of the simplest ways to seek out out is by visiting your nation’s authorities’s web site. Registering a Copyright shouldn’t be needed, nevertheless it simply provides you an edge over anybody else. So, it is strongly recommended to get one simply to make certain.

Important Features of Trademark Rules 2017
Essential Options of Trademark Guidelines 2017

The Authorities of India on sixth March, 2017 had changed the Commerce Marks Guidelines, 2002 with the Trademark Guidelines, 2017 with the intention to streamline the method which is required for trademark registration in India. The brand new guidelines thus scale back the variety of trademark varieties and it additionally simplifies the trademark submitting course of, whereas growing the federal government trademark submitting charge considerably just for the company entities. The federal government has nevertheless notified that the brand new Trademark Guidelines 2017 purpose to streamline and simplify the method of trademark utility submitting. The Division of Industrial Coverage and Promotion had notified the amended guidelines with the intention to enhance the benefit of doing enterprise within the space of trademark functions by bringing down the variety of varieties to eight from 74. It has additionally scrapped a number of the a number of redundant and a few out of date provisions.

This text, nevertheless, focuses on the options of this New Trademark Guidelines, 2017. Among the noteworthy options of the brand new guidelines are: Sound marks are made registerable: The brand new trademark guidelines mentions that , “Where an application for the registration of a trademark thus consists of a sound as a trademark, the reproduction of the same shall thus be submitted in the MP3 format which is not exceeding thirty seconds’ length and are recorded on a medium which thus allows for an easy and clearly audible replaying which is accompanied with a graphical representation of its notations”. Such utility is required to be filed on the Type TM – A with the sound in an MP3 format. It’s thus vital to supply the musical notes within the utility. 3D Marks are made registerable: It thus consists of the form and the packaging of products. This type of utility is thus additionally filed in Type TM-A. The brand new trademark guidelines point out on this regard: The place the applying incorporates an announcement which is to the impact that the trademark is a three-dimensional trademark, then the copy of the trademark shall thus include a two-dimensional Graphic or both photographic copy which is as follows, specifically:- i) the copy which is furnished shall include three totally different views of the trademark; ii) the place the Registrar, nevertheless, considers that the copy of the trademark is furnished by the applicant doesn’t sufficiently present the particulars of the three-dimensional trademark, then he might name upon the applicant with the intention to furnish inside two months, and in addition as much as 5 additional totally different views of the trademark and in addition an outline which is by the phrases of the trademark; the place the Registrar thus considers the totally different views or the outline of the trademark which is referred to in clause (ii), nonetheless don’t thus sufficiently present the particulars of the three-dimensional trademark, then he might name upon the applicant with the intention to furnish a specimen of the trademark. 3. E-filing is promoted: As a token of encouragement which is a reduction of 10%, has thus been supplied for e-filing. This could thus be seen as a transfer with the intention to promote digitisation and in addition go paperless. 4. Provisions pertaining to the ell-known mark: As it’s talked about in Rule 124, any particular person can thus make a request with the intention to enlist a mark as a widely known mark together with assertion of case, proof and paperwork. The charge for this course of is Rs. 1, 00,000. The Division of Industrial Coverage and promotion nevertheless shall now preserve a listing of all of the well-known marks. It thus implies that a model can now additionally apply for being included into this listing on the shape TM-M after the cost of charges of Rs 1 lakh. This modification thus specifically may additionally assist with the intention to enhance the fame of India’s IP system and in addition the nation’s poor rating for cover of well-known marks. 5. Separate Charges construction for a person/ small enterprise/startup and for others: There’s thus a distinction of round 50 % within the official charge construction of a person/startup/small enterprise and others. Whereas for the person/startup/small enterprise charge is 5000 for the method of bodily submitting and in addition of Rs.4500 for e submitting, it’s thus, Rs.10000 for bodily submitting and Rs.9000 (for e submitting) for others. 6. Expedited processing of the applying: Below Rule 34, the Candidates could make a request for an specific trademark registration. On the cost of an extra charges, the applying will then be taken out of flip for the aim of examination, listening to and registration. It’s thus necessary with the intention to file a request on-line for this request. DIPP thus prolonged the provisions that are referring to expedited processing of an utility for the registration of a trademark as much as the registration stage. 7. Listening to through Video conferencing: Below Rule 115, any listening to might now be performed by way of technique of video conferencing or additionally another audio visible communication. That is thus a really motivating measure with the intention to enhance effectivity. 8. Variety of varieties to be stuffed have been lowered to eight from the present 75 or so varieties: Every kind of commerce mark functions be it both single class, multi-class, collective marks and so forth. is now by way of the identical kind. Contested proceedings similar to opposition, rectification is now by way of a single kind. It thus appears to be a really optimistic step with the intention to make the entire course of much less tedious.

9. Charges elevated drastically: That is thus probably the most noteworthy step. In lots of circumstances it has been elevated by 100%. Thus for a commerce mark utility in a single class, it now has been elevated from Rs.4,000/- to Rs.9,000/- 10. E Service of paperwork: Below Rule 18, Communications that are despatched by the Commerce Mark workplace by way of electronic mail will thus be understood as accomplished service. It is not going to be required to serve the paperwork by way of submit. This may also enhance the velocity of the registration course of and it’s a particularly affirmative measure. 11. Decreased Adjournments: Below Rule 50, throughout an opposition listening to, a celebration is thus not entitled with the intention to ask for greater than two adjournments. It will thus considerably assist for the disposal of the issues in time.

Trademark - Owned by Company or by Promoter And Assigned to Company?
Trademark – Owned by Company or by Promoter And Assigned to Company?

A Company alike any other individual can apply for the Registration of the Trademark and can legally own the Trademark as it is an Intangible Asset for the Owner. Benefits of the Trademark are not only available and limited up to the single person but also have a huge impact over a Company, for which investment in this kind of registrations is always worthy. Let’s first talk about the promoters who are planning to register their Company with MCA. In this case, the promoters of the proposed company can apply for the Trademark in their own name (applicant) as they cannot file an Application in the name of the Company which yet is not into existence. However, once the mark gets registered, the applicant can assign the rights for using the Trademark in the name of the Company for its usage for business and growth purpose. Also, one should always keep in mind that if you have made an application to register the brand name, there are lots of chances to get the same name approved with MCA for the Proposed Private Limited Company. Thus, one can count this as a major advantage of getting a Trademark Registration.

In addition to same, it can aid to commence operations with security and a relief that no one could be able to make an unauthorised usage of their brand name. After applying for Trademark, a Company can start using the symbol which is a indicative signal to all its competitors as well as customers who wants to approach the Company seeing their brand image and logo. Further, a Company already Incorporated may get the Trademark in its own name on the basis of the Goodwill earned and get protection against infringement. Trademark Registration under Company’s Name: The Trademark is to be registered under the Trademark act, 1999 by following the procedure specified therein, which is already provided in detailed manner in our previous blog “Trademark Registration Procedure & Process in India”. After checking the availability of the name, one can apply for the Trademark for the classes under which the activities and product of the company falls or their businesses related thereto. The application can be made after appointment of Authorised Signatory (any director) and an Attorney (professional, who files the application e.g. LegalWiz.in) Any person can apply for the brand name being unique or same to the name of the Company. Along with which, one can file separate applications for the name of products by which the product or services of the company are marketed and known in market. For Example, Paytm is a consumer brand of “One97 Communications”, where the product is known in the name of Paytm. In same manner, a company can produce its goods in another name and can get the Trademark in its product name also. Documents Required for Company Trademark Registration: The documents required to be submitted to Registry by company as the applicant, are enumerated below: Certificate of Incorporation PAN card of Company General Power of Attorney Additional Representation Documents to claim for user date, if any Board Resolution authorising Authorised Signatory and Attorney The Government Fees for making an application by company, is Rs 9,000/-. However, if a company is willing to claim the rebate of 50% on Government Fees, the same is possible by way of providing the Registration Certificate under MSME Act or Start-up India Scheme. However, if company visualize its expansion in near future date, it may, irrespective of rebate offered in the Government fees, Company can directly apply for Trademark Registration considering its advantages as it is always considered as a valuable asset for the company. Trademark owned by Individual, assigned to Company: Further, if any application is made before Incorporation of company (in the name of any of the promoters) the Trademark can be transferred to the company after Incorporation by way of assignment and company can adopt the same by way of passing resolution for entering into agreement with the Promoters/Director with respect to IP Assets held by the them.

The process covers few applications, affidavits and Declaration to be submitted before the Registry for successful transfer of the Brand name to the Comp. If a company is engaged into more than one product in different names or in the same name but falling under different classes, it is advisable to protect all products under all the classes in which product(s) falls in order to claim the benefits for all the products and to secure their right to use. A Trademark is a valuable asset for any Company as the can gain considerable advantages and profit based on this intangible asset.

Guide to do Trademark Registration in Coimbatore Successfully
Information to do Trademark Registration in Coimbatore Efficiently

The way to make a trademark registration in Coimbatore? In at the moment’s enterprise world, competitions are rising daily. Whether or not a enterprise is small or a giant one, all people desires to guard their title and id so they fight onerous to keep up the hard-earned title and the reputed id. With out the right tips from the professionals, it’s a little bit more durable. If you end up very eager on securing your fame, model title and id then trademark registration is the highly effective weapon to proceed additional.

Initially factor is to know what is supposed by trademarking a model title. If you end up trademarking the corporate’s title, it truly means you might be defending the model, your concepts, and popularity; undoubtedly you might have invested lots of efforts in it. Even the trademarking course of takes time in all areas thought-about, nothing will likely be worse than not protects our priceless model. Then, you could probably face an infringement lawsuit from a bigger firm. Trademark registration in Coimbatore is now handy and potential. So as to trademark any one of many beneath issues or perhaps a mixture of the next: Letter, Quantity Phrase, Phrase Graphics Brand Sound mark or a mixture of colours. Trademark registration course of in Coimbatore in easy six steps: Step1: Trademark search: It’s a easy and one of the best ways for any new entrepreneurs to get a classy, catchy and an fascinating model title. Selecting a proper model title which is quirky and wacky is unquestionably a sensible transfer since many of the frequent and the generic names would already be in somebody’s fingers. A fast analysis requires guarantee your self that you’re not selecting a model title which is already in use. The fascinating reality is that you could invent or coin a brand new title by a mixture up with generic phrases, this creates a novel model title. Step2: Trademark Software: The next paperwork along with the appliance need to be submitted: Enterprise registration proof of the corporate’s director and together with deal with proof needs to be submitted. In case of sole proprietorship, id proof of the proprietor, Aadhar card, PAN card may very well be submitted. In case of corporations, the deal with proof of the corporate needs to be submitted. Mushy copy of a trademark. The proof of declare of the proposed mark can be utilized overseas. Energy of legal professional that needs to be signed by the applicant. Step3: Submitting the appliance of name title registration: After submitting the trademark by way of e-filing system, you’ll obtain the receipt of acknowledgment immediately on the federal government web site. After receiving the acknowledgment, you might be eligible to make use of the trademark ™ image beside your title. Step4: Technique of examination: As soon as the appliance obtained dispatched, the registrar checks out whether or not you might have adopted sure phrases that your model title complies with, the present legislation. There should not be any disputes or battle amongst the present or pending manufacturers for the registration. That is the explanation why it is very important select the quirky model title. Step 5: Publication within the trademark journal: After the examination course of, the registrar would publish the actual trademark within the Indian trademark journal. That is the crucial a part of the trademark registration in Coimbatore and there should not be any opposition inside three months or 120 days in some circumstances from the date of publication. Then the commerce names may have proceeded in direction of the acceptance.

Step 6: Trademark registration certificates: Lastly, the registrar will settle for your trademark certificates if there isn’t any opposition being heard inside a interval of 90 days. After that, the registrar will problem a trademark registration certificates together with a registry seal. The second you acquired a certificates, you need to use the registered trademark image ® in addition to the commerce title.

Can I Trademark My Surname?
Can I Trademark My Surname?

Widespread phrases can completely work as emblems relying on how they’re used. One other fiction is that ever particular person has absolutely the proper to make use of their very own identify as a trademark. This can be a utterly false perception for a number of of various causes. For instance, not everybody can guard their surname as a trademark, even when they’re already utilizing it as a corporation identify or as a model identify for his or her items or companies. A mark is regarded to be primarily being only a surname if its primary contact or impression is within the common buying public is that of a mere surname and never of trademark registration. This rule was established to handle the precise actuality that many surnames are widespread to greater than an individual, every of whom may need an curiosity in utilizing his or her surname in enterprise. Since trademark legislation is proposed to protect the shoppers towards being baffled or deceived by way of a selected trademark, each particular person can not declare rights in the identical surnames simply because it’s their surname, there can be a whole chaos. The legislation states that till a number of the surnames turn into well-known and related to a clear-cut enterprise or with the products and repair nobody can declare their distinctive rights in that surname. As soon as the surname has turn into well-known among the many shoppers as extra of a mark and never simply due to a mere surname, distinctive rights to the surname as a mark can exist. Nonetheless, not all of the surnames fall into this class. Surnames which can be extraordinary can typically work as protected emblems with out having to show their uniqueness. Different elements which can be examined in figuring out whether or not a surname falls into this class are whether or not there may be anybody utilizing the surname that’s linked with the one who desires to protect and performance it as a trademark. The conclusion is that until the surname may be very uncommon, this isn’t all the time your best option for a brand new trademark. Companies are higher off pushing pleasure apart and creating distinctive emblems that may simply turn into sturdy and implement belongings. You must create a brand new id to your new enterprise. What Can’t be Registered as a Trademark Based on Part 9, the next emblems can’t be used as a registered trademark: Logos which would not have a novel character. This merely signifies that the emblems which can’t be differentiated by the products or companies of 1 particular person from that of one other can’t be registered as a Trademark. The principle operate of a trademark legislation is to empower distinction between manufacturers. No mark that doesn’t fulfill this function could be registered. Logos that characterize the products or companies and provides the patron a mere thought concerning the high quality, amount or geographic origin of the actual good or service. Revealing emblems can’t be registered. Marks which have are conversant in the present language. For example, a shopper co-relates a restaurant with a chef. Aside from these marks which can be revealing, harm spiritual sentiments, are improper or defines the form of the great can’t be registered. Based on Part 11, the next marks can’t be registered as emblems: The Logos which may trigger confusion. This merely means these indistinguishable marks on related items or companies and related marks on related items can’t be registered as emblems. The check is to see if the patron can differentiate between related emblems. Logos that persons are well-known of can’t be registered even when the products or service are usually not akin as this could have an effect on the goodwill of the one who owns the well-known trademark.

ISO Registration Consultants Get Help to Understand the Basics
ISO Registration Consultants Get Assist to Perceive the Fundamentals

The worldwide market is taken into account as an umbrella phrase that cowl the world’s nationalized economies. As of late, the financial growth in creating international locations akin to China and India has opened up hitherto unexplored fiscal market. Nonetheless, the continued competitors within the international economic system, worldwide high quality requirements require to be circulated to verify a dependable diploma of excellence throughout particular industries. How can firms keep a superb degree of excellence and get the accreditation that can present them reputation within the worldwide economic system? Enterprise associates can discover widespread consumer acceptance in the event that they observe the scientific requirements work out by globally famend standard-developing corporations. A typical-developing group embrace major actions interact creating, revising, promulgating, and even implementing technical measures. Nearly all of the requirements unfold by standard-developing organizations which embrace the ISO 9001 registration are recognized voluntary as a result of full industries undertake them with out being permission by legislation. ISO Registration Consultants might help you to find the fitting info and you’ll simply resolve your queries as nicely.

The phrase “formal standard” implies to the technical options which were accepted and broadcasted by standard-developing corporations. The phrase “de jure” provides to requirements which were licensed by totally different governments as obligatory protocol. Moreover, the time period “de facto standard” implies to options or protocols which have attained widespread acceptance with out being commanded by any standard-developing affiliation. The three hottest worldwide our bodies are the the Worldwide Electrotechnical Fee (IEC), Worldwide Group for Standardization (ISO), and the Worldwide Telecommunication Union (ITU). Moreover, these worldwide items have confirmed tens and hundreds of requirements which have succeeded totally different home requirements. The Worldwide Group for Standardization (ISO) points technical stories, technical options, and wide-ranging technical pointers that modernize processes crossways a selection of industries. Technical measures are primarily linked with creating edge requirements, which characteristic how technical merchandise intersect with different sections, in addition to the security measures that guarantee that merchandise stay safe for animals, people, in addition to the character. In case you are having points associated to Patent Registration, you’ll be able to contact Patent Registration Consultants for extra info. The ISO requirements are linked with reformation of high quality administration programs, ensuring that organizations meet the necessities of consumers and extra stakeholders. It manages with the eight administration rules that support excellence. The eight values are customer- alert group, helpful management, the energetic participation of individuals, a logical course of strategy, a logical system strategy to administration, a want for recurrent enchancment, an object strategy to resolution making, and equally useful provider hyperlinks.

Determination as to Well-known Trade Mark For Goods or Services
Dedication as to Properly-known Commerce Mark For Items or Companies

The well-known trademark is set by the Registrar.Commerce Mark primarily based on the details and should give a discovering of reality beneath the ideas established by regulation. It states the substantive issues which the Registrar shall maintain in view whereas figuring out {that a} commerce mark is well-known or not, authorises the Registrar to consider any reality which he considers related within the strategy of the willpower. Right here, we’re going to focus on the essential clauses. Dedication of well-known logos

Properly-known logos A very powerful prescription in relation to such willpower strategy of a mark is discovered. It lists the components which can’t be required as a situation in relation to a mark by the Registrar. It could be referred as “no factors” and establishes to be able to massive safety for well-known logos and a global globe-trotting safety. Properly-known commerce mark: A commerce mark is usually a well-known trademark with out its registration or use in India or in any nation as a result of a well known commerce mark is a worldwide phenomenon. Function of Definition of Properly-known Trademark in Dedication: There has not been a full settlement on the definition internationally and deliberations and consultations to settle the that means of commerce mark had been happening beneath the auspices of WIPO. The time period had been in use since 1925 , it was included within the Paris Conference for a greater safety to such marks Definition: A relation to any items or providers with the well-known trademark attains the next standards To the involved sector of the general public the place the products and providers will probably be used. The utilizing of these marks which will probably be regarding different items or providers. can be prone to be taken as indicating a connection in the middle of commerce or rendering of providers

An individual utilizing the mark in relation to the products and providers that are talked about first In figuring out the standing of a trademark, as well as, the opinion of the courtroom whether or not the commerce mark is well-known in any related part of the general public in India is important-“. The willpower of logos by discovering the details by the courtroom.That if such a trademark is used on completely different or non-competing items or providers, it could point out to the consuming public as if it’s the mark of the identical one that has been utilizing this in another items or providers of which they’re conscious. As well as, the courtroom shall additionally consider the issues which the Registrar is remitted to maintain in view, the dialogue on which follows. When a courtroom is of the opinion that the mark doesn’t deserve safety for dissimilar items or providers, the courtroom is much less prone to maintain such a mark as a well known commerce mark.

Finding And Choosing an Intellectual Property Patent Lawyer
Discovering And Selecting an Mental Property Patent Lawyer

Because the proprietor of an mental property or as an inventor, you will have the technical and scientific data behind it. However, that you must be legally recognized because the proprietor or inventor in case disputes come up. This includes submitting a patent software. With a purpose to file an software, that you must be aware of the principles of the method. You possibly can actually put together your individual patent purposes and file them. You too can conduct your individual proceedings with regards the appliance. Nevertheless, having specialist data will definitely be helpful for you. As such, you need to think about hiring mental property attorneys Sydney. Since they’ve the data of the regulation and the principles which are relevant to patents, it’s simpler for them to realize a profitable consequence in your behalf. For those who attempt to do it by yourself, there’s at all times a threat that you’ll not achieve success. Even in case you get a patent, you might understand solely later that the patent doesn’t present ample safety towards your invention. After all, that you must know how one can rent the very best patent lawyer. In any case, the standard of the patent relies on the lawyer chargeable for it. All the time Select Registered Patent Legal professionals When you’re planning to rent an mental property lawyer, you need to at all times verify if they’re registered by the suitable authorities company. Legal professionals who will not be registered to this company won’t be permitted to behave as your representatives when your patent software goes into consideration. After all, the lawyer should fulfill various standards earlier than they’re allowed to be registered below the federal government company. That is truly helpful for you as you may relaxation assured that you may be getting a top quality lawyer to characterize you. On the similar time, there are different elements to take into accounts if you end up searching for patent attorneys. A few of them are as follows. Examine the Background When you’re looking for mental property attorneys Sydney, it’s a good suggestion to verify their background. Going for a lawyer with an engineering background shall be helpful for you. In any case, engineering abilities is perhaps essential to grasp the invention higher. With a greater understanding, they’ll be capable to create a greater patent doc. Actually, it isn’t nearly engineering. You’ll have to guarantee that the background of the layer is said to the sector of the invention. This fashion, it turns into simpler for the lawyer to grasp what the patent is about. In flip, they’ll be capable to current your invention in the very best method throughout the software course of. Examine the Expertise After all, the expertise of the lawyer is a vital issue that should be considered. Sometimes, the lawyer ought to have been lively within the subject of patent and mental property regulation for various years. You too can ask them concerning the variety of patents that they’ve drafted to get an thought of their abilities. It’s possible you’ll even ask them concerning the innovations they’ve patented to verify if they’ve dealt with any innovations just like yours. If they’ve efficiently patented related sorts of innovations, it stands to motive that they’ll assist get your patent handed as effectively. Ask for the Quote That is typically the deal breaker however it’s essential nonetheless. The lawyer should be capable to present you a quote for the potential invoice that shall be incurred. After all, they need to examine the invention first to take action. When you do get good mental property attorneys Sydney, you may breathe slightly straightforward figuring out that your invention is nearer to getting patented. The lawyer also needs to be able to defending your invention when the instances come.

Trademark For Whom & Why
Trademark For Whom & Why

Every Business is different as each business caters to a different set of requirements. So how each business sustains itself will also be different. Talking of sustenance also means protecting one’s business and this is where the whole concept of trademark becomes relevant. As trademarking protects one’s business by preventing any attempt to create a proxy for the Brand name owned by a Business entity.

Below are the types of businesses which should deliberate to file some part of their Brand Identity be it corporate, trade or product names as trademarks. When considering trade mark applicants, one should always keep in mind that only 70% of all listed marks are “words”, 20% are about font style, while only 10% are pure artwork. Below are the Various types of Business entities that would need to file or record “words” as this is the most ignored area as regards trademarking. THE OTHER NAME: There are many companies which are famous because of their brand name which is quite different from their actual official name. The brand name can be a short version of their otherwise actual or full name. Infact the brand loyalty & brand popularity is more due to the “KNOWN AS ” name. A good example is Kentucky Fried Chicken who are KNOWN AS KFC. KFC is a registered trade mark. BRAND NAMES: When sales happen due to the brand name & not by the supplier’s or manufacturer’s name. For example, “Maggi” Noodles is what customers search for while buying instant noodles and not Nestle which is the owner of Brand “Maggi” instant noodles. So, the brand name carries more goodwill than the “name of ownership” therefore the ‘Brand names’ are more eligible for trademarking than their manufacturers name. FRANCHISORS: There are some businesses that loan their “Brand Name” to be used by another business entity and which is more commonly known as “franchising”. Franchising is a sure candidate for trade mark registration. The Franchise owner of a mark has the right/option to register, and cancel, any contractual parties as Registered Users of his mark. IMPORTERS: Many distribution Companies get local marketing rights to a product which is either not manufactured or never been sold and so the distributor company needs to bear the cost to promote the BRAND NAME when done outside the country and create goodwill in the local market where it is to be launched. Trademarking protects the importer/distributor which can take legal action in case the exporter sells his products directly. EXPORTERS: Many foreign countries permit marks that are registered in one’s own country to be registered abroad. Once the marks are registered it is well insulated against foreign exporters who wish to compete in the same market by providing a competitive product abroad. Customs Dept. can disallow the entry of any product into another country that may breach on the rights of a trade mark owner. TRADE BODIES HAVE PROFESSIONAL ASSOCIATIONS: Many business houses & trade bodies have Professional Associations which have enabled a set of High standards which their patrons are obliged to maintain. The names of such trade or commercial associations may not be eligible to be registered as trademarks but the logos or symbols used to represent them certainly get registered as marks. NON-MANUFACTURING COMPANIES: Companies offering services like restaurant, transportation or companies offering any other service and that which is not involved into manufacturing is highly ignored, Infact it is the one that needs the maximum protection as they do not have a product to protect but they have the goodwill that deserves a reputation that must be protected. ENTERTAINERS:

This is the most Vulnerable of all, since the entertainment industry as a service provider often gets caught in legal piracy battles etc. and their creative work or service is always on the verge of getting easily duplicated. PUBLISHERS: Print media or Electronic media including software needs to trade mark the name or title of its works else there is threat from other duplicating Channels of their original work.